Madá — Product doc | Vanguard Empreendimentos (2025)

Audiovisual branding and product documentary developed for Vanguard Empreendimentos,
created as a key launch asset with a strong sales-driven objective. Produced under a very
tight deadline, the project blends documentary storytelling, advertising language, and a
music-video aesthetic. The creative concept aimed to translate the vibrant, bohemian
atmosphere of Vila Madalena (São Paulo) into a residential development located in the
interior of southern Brazil, using a youthful, nostalgic, and playful approach.
I led the project end-to-end, handling scriptwriting, creative concept, direction, on-set
direction, editing, motion design, sound design, color grading, technical delivery, and client
management. The visual language draws inspiration from 90s and early 2000s music videos,
intentionally embracing fast transitions, collage-style compositions, and a bold MTV-inspired
aesthetic, combined with the project’s videogame-influenced brand identity. I also
incorporated AI-generated footage (Kling and Hailuo) to animate architectural stills and
humanize the spaces within the narrative. The video was used across the launch campaign,
landing page, and social platforms, achieving over 800K views on YouTube and supporting
the sale of nearly all residential units.