Meiuca - Brand film | Piemonte Incorporadora (2025)

Audiovisual branding and institutional film developed for Piemonte Incorporadora, focused
on building and communicating the Meiuca brand concept. Based on an open brief and an
existing brand manifesto, the video explores the idea of “being in the middle” — in the middle
of experiences, conversations, and moments — translating the concept through a youthful,
playful, and dynamic visual language.
I worked fully independently, handling scriptwriting, creative concept, direction, editing,
motion design, graphic design, sound design, color grading, technical delivery, and
AI-generated voice over (Eleven Labs). The visual approach relied on fast-paced transitions,
centralized compositions, and rhythmic editing, reinforcing the concept of “center” as the
narrative core. Editing and color grading were done in Adobe Premiere Pro, with stock
footage, music, and sound effects sourced from Epidemic Sound and Artlist. The project was
developed as a branding asset for institutional and social media use.