Tibó - Brand film | Imobcon (2024)

Institutional audiovisual branding project developed for Imobcon, featured on the Tibó
development’s landing page. The video was designed to express the brand’s concept that
living doesn’t have to be static or predictable, proposing a more dynamic, youthful, and
original lifestyle. The narrative explores contrast and transformation, guiding the viewer
through different visual worlds while maintaining a strong sense of movement.
I worked end-to-end on the project, handling scriptwriting, creative concept, direction,
editing, sound design, color grading, and technical delivery. Rhythm played a key role in
shaping the narrative and reinforcing the brand concept. Editing and color grading were
done in Adobe Premiere Pro, with stock footage, music, and sound effects sourced from
Epidemic Sound and Artlist, plus additional motion design support. The project received very
positive feedback from the client and was used as a core institutional branding piece.