AYS - Emirates & Flydubai Video Campaign - Brand film | AYS (2025)

Audiovisual branding project developed for AYS, broadcast on Emirates and Flydubai in-flight screens. The campaign focused on editing lifestyle videos with an elegant, cinematic aesthetic, aligned with the brand’s premium positioning. Initially planned as 30-second cuts, the videos received strong positive feedback and were also delivered in an extended 60-second version.
I worked as the lead video editor, responsible for footage selection, editing, sound design, AI-generated voice over (Eleven Labs), color grading, and technical delivery. The project required multiple exports across different formats and specifications (16:9 and 4:3, HD and SD), meeting the technical standards for airline in-flight media. Editing was done in Adobe Premiere Pro, with music and sound effects sourced from Artlist and Epidemic Sound.