Allard - Brand film | Gafisa (2025)

Brand film developed for Gafisa to introduce the Allard brand concept, translating Alex
Allard’s life journey and creative universe. The film weaves together his experiences in Brazil
and global cultural references, connecting architecture, art, and cultural influence into a
refined and contemporary audiovisual narrative.
I worked on the creative concept, editing, motion design, color grading, sound design, and
technical delivery. The main challenge was condensing an entire life story and cultural
repertoire into a one-minute film, balancing narrative dynamism with visual elegance. The
piece combines fluid pacing, refined compositions, and selective AI-generated footage to
expand the brand’s visual imagination. The final result conveys creative authority, artistic
sensibility, and a premium brand positioning.