YouTube to Facebook Video Adaptation | Jellysmack (2022–2023)

Video adaptation and editing of YouTube content for Facebook distribution. The goal was to transform long-form YouTube videos into platform-optimized versions designed to increase audience retention, engagement, and organic reach on Facebook.
I was responsible for fully re-editing the content, adjusting pacing, narrative structure, entry points (hooks), and visual language to match Facebook’s consumption behavior. The workflow included strategic cuts, content restructuring, and emphasis on key moments, preserving the creators’ identity while prioritizing platform performance.